The American players who are up in arms at the gold farming epidemic are not lobbying for more fair work conditions, or attempting to help farmers unionize. The plight of the Chinese WOW gold farmer isn’t even a consideration. They are worried that it has an adverse effect on the game’s economy. A farmer grinding for gold initiates a perpetual cycle. They sell the items to players for gold to give to their company, who in turn sells their gold back to the players. People buy the WOW gold from the farming services so they can afford the things they want for their character.