So if the average price for an American player to purchase WOW gold is $85 for one thousand WOW gold. Using these figures, each hour of game play earns approximately $3.50. A pittance is paid to the gold farmer, between 45 to 55 cents an hour is the normal wage. With WOW GOLD ’s subscription cost of $15 a month, the first 5 hours of the farmers first shift pays for that, everything else is profit for the company.